For title companies, competing in today’s tough real estate industry is becoming harder and harder. Consumers now expect a certain level of service, which can be difficult to provide given the complicated nature of a home closing. Clients need to feel confident throughout each step of the process. That’s why many title companies are starting to incorporate a virtual closing assistant into their operation.
Some people are under the misconception that a virtual assistant is just another type of chat service. The truth of the matter is, they can help a title company in many ways, both on the client-facing end and internally. To get a clearer picture of what this tool is capable of and how you could use it every day, keep reading. We’re going over some of the primary building blocks for a successful virtual closing assistant.
A Better Customer Experience
One of the primary benefits of a virtual closing assistant is the ability to take the customer experience to the next level. This is especially important for a title company, as the home buying process is often complex and stressful for both buyers and sellers. If you can facilitate a smooth, positive experience, there’s a better chance of repeat and new customers.
Once a virtual assistant is in place, you’ll need to ensure all your clients have access to it and understand it’s capabilities. Buyers, sellers, lenders, and real estate agents need to know they can turn to the virtual closing assistant for answers to their questions. Title agents will also need to rely on it to streamline day-to-day tasks. Things like getting closing cost estimates and communicating with clients will become much easier with this tool in place.
A Secure Process
A real estate closing requires a number of documents with sensitive personal and financial information. A title company has the responsibility of handling and distributing this information securely. With the right virtual closing assistant in place, this is a breeze. Clients will have the ability to request access to closing documents via the virtual assistant. Once their identity is confirmed, clients can download the documents securely from their computers or mobile devices. This means there’s no chance of sensitive information being emailed to the wrong person or getting lost among office documents.
Monitor Activity and Performance
In addition to providing a high-quality, secure customer experience, a virtual closing assistant can provide insight into your process. It’s important to regularly monitor how your clients are interacting with the virtual assistant. Understanding what questions and issues clients commonly face will allow you to streamline your process. For example, you may start to proactively offer information regarding certain issues that tend to arise during a given step in a closing. You can also access past conversations your clients have had with the virtual assistant to ensure there are no loose ends.
Use Technology to Your Advantage
Is your title company running into hurdles on a daily basis? Implementing a virtual closing assistant can be the key to improving your operation and experiencing business growth.
Alanna.ai develops flexible software for the title industry. To learn more, contact us today.
