The real estate and title industry has come a long way in the past two decades. Many of the processes involved in the buying and selling of a home have been transformed by the advancement of digital tools and online services. The result? Companies need to incorporate modern business approaches and technologies to remain successful. If they don’t, they run the risk of staining their business reputation.
Title companies aren’t typically thought of as customer-facing organizations. This couldn’t be further from the truth. Their clients include home buyers, sellers, real estate agents, and lenders. In order to succeed, they need to provide modern service that rivals their competition. They can do so by ensuring they incorporate the three following qualities into their business model.
Innovative Tools
Consumers and B2B professionals expect a certain level of convenience when doing business with an organization. Getting answers to complicated questions, accessing information, and communicating with title agents should be seamless. Modern title companies can facilitate this expectation by incorporating a virtual closing assistant that offers another layer of support during the sale of a home. Clients can easily interact with these tools via chat or text to get answers to closing questions, even if it’s the middle of the night. Using these innovative tools shows that a title company cares about providing modern customer service. Relying on emails and phone calls simply isn’t enough anymore.
A Well-Oiled Closing Process
For home buyers, closing on a home is intimidating and complicated. The more stress a title company can remove from the experience, the better. Modern title companies need to develop a streamlined closing process that works to move the sale of a home through quickly and accurately. This involves refining the way they do business with clients and making the internal process easier on agents. Often, this requires a virtual closing assistant, especially when a title office has limited staff. By directing clients to the virtual assistant, much of the workload is taken away from title agents. This allows them to concentrate on ensuring the closing process is moving along as scheduled, making for an optimal customer experience each time.
Security
Cybercrimes are a threat to any modern business. Title companies must take this threat seriously, as many sensitive documents must change hands during a closing. Measures such as secure document downloads can’t be overlooked. This can be achieved by using a virtual closing assistant. If clients need to see a closing document, they can request access via chat or text without having to go directly to their title agent. These secure documents can be downloaded directly from the virtual assistant with the peace of mind knowing sensitive information won’t fall into the wrong hands.
Modernize Your Operation Today
Many traditional methods of conducting business simply won’t cut it in today’s digital world. If your title company has been doing things the same way for years, it’s time for an overhaul. Modernizing your operation will result in business growth and an easier workflow.
Alanna.ai develops innovative software for the title industry. Learn more about how we can help you succeed.
