Blog | alanna.ai

Title Companies Need to Have Consistent Communication Like the Rest of the World

Effective communication is critical in any industry, and this is especially true for the title industry. With so many different moving parts involved in a real estate transaction, you almost need an assistant whose sole purpose is to contact and interact with clients, REALTORS, and lenders. Phone calls, emails, and faxes are the traditional ways […]

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Stop Making Your Clients Guess Their Closing Cost and Have Them Ask Alanna Instead

By Hoyt Mann

One of the most common questions clients have about their closing is what the closing costs will be. This number can change due to various factors, so they need to be provided with the exact amount once it becomes set in stone. Otherwise, clients may guess and bring the incorrect amount to closing day, creating

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Embrace and Experience Alanna in 2022

By Hoyt Mann

The New Year always provides a great opportunity to review things that worked well in the past and improve on the things that might not have worked as well. Many title companies are fearful of change because they don’t want to leave what has worked for them for so many years, even if they know

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What’s Easier Than Texting To Get Info About A Closing?

By Hoyt Mann

In the fast-paced world we live in today, title companies must use title industry specific technology to keep up with the competition. Sometimes the solution isn’t clear-cut on the surface, but when you think about what your employees spend their time on, you start to get more clarity. For example, how many phone calls or

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What Kind of Customer Experience Does Your Title Company Create?

By Hoyt Mann

As a title company, creating a stellar customer experience should be at the top of your priority list. Sometimes this means deviating from your normal way of doing things if a particular customer doesn’t respond well to how you handle something. The goal is to create as little friction in the closing process with your

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Alanna Takes the Pain Away With Online Forms

By Hoyt Mann

Do you know how much time your employees spend shuffling through papers, waiting on documents to be received, and trying to find misplaced documents? When a title company has gathered paper documents for years, it seems like part of the job. The good news is it doesn’t have to be when you shift to Alanna’s

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How to Make Conversations a Part of Your Marketing Strategy

By Hoyt Mann

Effective communication is a key attribute for every successful title company. You have to communicate well with clients, lenders, REALTORS, and anyone else involved in a closing. Doing so means you’re providing the highest level of customer service possible. The problem is it’s often difficult to stay on top of your communications with so many

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Will “seasonality” be a thing in your market this winter?

By Hoyt Mann

Seasonality for Title Agents One of the most fascinating elements of the real estate industry, to us anyway, has always been one of its most unique attributes: seasonality. That’s the concept that home sales transactions and prices tend to be above-trend in the summer, while that activity slows in the winter. (Thanks to NAR for

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In a competitive market, good marketing is less about you and more about the prospect.

By Hoyt Mann

Marketing On any given work day, think about how much commercial messaging or marketing you ignore. You might start your morning with a few (dozen) digital ads popping up, unbidden, in your browser as you plow through them enroute to your desired content. You probably delete a few more of the advertising emails that actually

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Alanna is the Answer to Accessibility and Quickness for REALTORS

By Hoyt Mann

REALTORS play a huge role in any real estate closing process. Not only do title companies and lenders need information from REALTORS, but the REALTORS also rely on title companies to be proactive about providing them closing documents. Clients always have questions about certain things, and most of the time they will ask those questions

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