Blog | alanna.ai

Don’t Just Update REALTORS – Engage REALTORS With Intelligent AI Conversations

Every title company knows how important their relationship with REALTORS is. It’s often the REALTORS that choose the title company clients work with in a real estate transaction, so you want to cater to their needs as much as possible to continue earning business from them. One of the main reasons why REALTORS discontinue working […]

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Embrace the Purchase Market with Alanna

By Hoyt Mann

When talking about real estate, the purchase market is much more complex and has many more moving parts than the refinance market. And more parties involved in a transaction means more questions via email, phone, and even in person. These moving parts can become overwhelming for a title agent, especially as closing day nears. Using

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Intelligent Conversation is Key to Any Business Relationship

By Hoyt Mann

Most business relationships are formed when a foundation of effective communication is set. All parties in any business relationship have to trust one another, and the best way to earn trust is to be transparent and intelligent during conversations. This is true for title companies whether they are trying to earn business from a real

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Communicating with Title Agencies Should be the Smoothest and Fastest Part of Your Day

By Hoyt Mann

Have you ever had a “conversation” with someone where you only receive short answers to every question you ask? And then rarely receive any follow-up questions from the other person to keep the conversation going? If you have, then you know how frustrating it can be to get the sense that the other person is

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What Can a Multi-Skilled and Multi-Talented Employee Do For Your Title Agency?

By Hoyt Mann

Every title company wants to hire the best talent they can find to fill their open positions. One of the most common positions a title company wants to fill is someone who can answer phone calls, emails, and be a direct point of contact for REALTORS, lenders, and clients. The problem with this is a

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Title agents have gotten the message: it’s time to get more efficient!

By Hoyt Mann

Efficient Title Agents What a busy year 2021 has been! That doesn’t look to be changing any time soon. As an industry, we’ve gone from processing the back end of the 2020 refinancing funnel to pivoting to face a robust purchase market. The recent news that that the FHFA is scrapping its “Adverse Market Fee”

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It’s that time of year again…and it’s been a long time coming!

By Hoyt Mann

Title Industry Conferences While it looks a lot like summer outside (especially here in Texas!), we’re really just on the doorstep of a season we haven’t seen in far too long. Conference season! Early fall is usually the time of year when the various state Land Title Associations as well as national entities, like ALTA

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For title agents, capturing market share requires any edge you can get.

By Hoyt Mann

We spend a lot of time here at alanna.ai talking about customer service, and with good reason. It’s at the core of what a good title agent does. But we’d like to introduce a new wrinkle today and talk about sales and marketing. After all, we’re seeing the rise of a fiercely competitive purchase market.

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Winning business in a purchase market requires conversations, not just broadcasts.

By Hoyt Mann

Conversations in the Title Industry The title industry is not your typical industry. As much of the American economy “evolves,” it seems to be leaving the traditional business relationship behind. Not title. Nor mortgage and real estate. The relationship still tends to trump SEO positioning or consumer review research when it comes time for a

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Why Can’t Closings Happen Quicker Than 40 Days?

By Hoyt Mann

Mortgage lenders want to squeeze as many loans as they can into any given year. When you think about that as being their goal, it’s hard to imagine why a closing can take more than 40 days, on average, to reach. The truth is many different delays can occur from the time a contract is

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