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Customer Experience vs. Customer Service  Title agencies understand that customer service is critical to maintaining a strong and loyal client base. In creating a customer service strategy, tile companies tend to think about what they are going to do for that customer when what they should focus on is how they are going to make […]

Identifying your value proposition: A challenge for title agents Identifying your value proposition is marketing 101 for most companies, but when it comes to title insurance, it can be challenging. When you are selling a car, you can talk about size, mileage, price, status, safety, or environmental impact. It’s easy because people drive cars every

SOC 2, Type II Certification We’re pleased to share with you that alanna.ai is now certified as a SOC2, Type II business! This is a big deal—especially at a time when cybercrime and fraud attempts are becoming increasingly common in our industry. The audit is also an extremely intensive process.  So it’s a big deal,

Title Technology We’ve been experiencing something truly amazing over the past few years. In the past, a declining market or dropping order volume usually meant cutting expenses set aside for automation and technology investment. It was all but automatic (see what we did there?).  Well, there’s no denying that we’re in a down cycle now.

Human-Centric Customer Service A title agent’s success metrics are often determined by the bean counters upstairs in the C-suite. But the staff downstairs knows that success in title insurance can only truly be measured one human being at a time, one dream-come-true transaction at a time, one real estate agent success story at a time.

Real Estate Market As 2022 draws to a close, industry leaders are forecasting a real estate market slowdown in 2023 driven by inflation and escalating interest rates. More than a few of you are already feeling the effects in the marketplace. As business owners, it’s a good time to take a hard look at the

ALTA ONE It’s conference time again, and we hope to see you at the ALTA ONE show in California. In fact, our own Keith Wellman will be joining an expert panel to discuss one of our favorite topics: using technology to improve staff retention. Yes, we know that this is a season of cost-cutting and,

Good News for Title Agents Ok. We’re pretty sure we’re not truly at the End of Days. Or even the end of the mortgage industry as we know it. We just wanted to grab your attention. But by the tone we’ve seen and heard on the origination side of our industry, it can certainly seem

Alanna – Housing Wire Tech 100 for 2022 We are humbled to learn that alanna.ai was recently honored as one of Housing Wire’s 2022 HW Tech100 for real estate. It’s a privilege to be listed among the industry’s top technology providers! While we may be one of the newer providers to the game, it says