What kind of marketing campaigns do you have in place to continue earning business after a real estate transaction has closed? Many title companies simply rely on their good customer service to lead to referrals in the future, but the results are spotty at best. It can be burdensome to focus on post-marketing campaigns with all of the other work to be done with current clients and transactions. However, by implementing the right title tech tools, you can handle current clients effectively while also promoting your company for more business later.
Continue Earning Business After Closing
One of the most effective post-marketing campaigns is requesting online reviews from satisfied clients. Most of the time this is done via email or text message. Your goal should be to make it as simple as possible for clients to leave a review. Provide clients with a link to write a review and let them know where it will be published. With Alanna’s conversational AI abilities, you can schedule a day and time when the post-closing communication is automatically sent. This way you won’t have to burden your staff at all.
Always Think About The Client Experience
When clients are done with a real estate transaction, they usually move on and don’t think about it anymore. Your window of opportunity to earn their review is very small, so take advantage of it when you can. If you provided an exceptional level of customer service throughout the closing process, give clients an opportunity to say so with a glowing review! Every review you earn is valuable, so make it easy by requesting the review with an automated message to successfully end the closing experience.
Referrals Can Keep Your Title Company On Top
Referrals are the best kind of business. Most people feel more comfortable working with a company that provided a great experience to someone they know. Find creative ways to incentivize past clients who provide referrals, and Alanna can help with the communications. Her conversational AI will seem more genuine than a simple mass text message, so you’ll increase the chances of success with the campaign. The more referrals you get, the better the chances of your title company being ahead of the competition.
Alanna.ai is the developer of the title industry’s only conversational AI technology capable of holding complex conversations with clients via SMS text or web chat. Learn more about how she can help keep business flowing with post-marketing campaigns.